Powers of persuasion the inside story of British advertising : 1951-2000 /
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| 主要作者: | |
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| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Oxford ; New York :
Oxford University Press,
2008.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- 1951 : watershed year
- Antecedents : look back in wonder
- The nineteen fifties : the television upheaval
- The nineteen sixties : 'you've never had it so good'
- The nineteen seventies : Britain takes the lead
- The nineteen eighties : Brits buy up the business
- The nineteen nineties : recession and globalization
- Crystal balling : peering into a cloudy future.