Piercy, N., & Lane, N. (2009). Strategic customer management: Strategizing the sales organization. Oxford University Press.
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Chicago Style (17th ed.) Citation
Piercy, Nigel, and Nikala Lane. Strategic Customer Management: Strategizing the Sales Organization. Oxford ; New York: Oxford University Press, 2009.
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MLA (9th ed.) Citation
Piercy, Nigel, and Nikala Lane. Strategic Customer Management: Strategizing the Sales Organization. Oxford University Press, 2009.
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Warning: These citations may not always be 100% accurate.