Tactical transparency how leaders can leverage social media to maximize value and build their brand /
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| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2009.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 080811s2009 cau sb 001 0 eng | ||
| 010 | |z 2008034930 | ||
| 020 | |z 0470293705 (cloth) | ||
| 020 | |z 9780470293706 (cloth) | ||
| 035 | |a (CaPaEBR)ebr10257554 | ||
| 035 | |a (OCoLC)310184007 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.5 |b .H585 2009eb |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 100 | 1 | |a Holtz, Shel. | |
| 245 | 1 | 0 | |a Tactical transparency |h [electronic resource] : |b how leaders can leverage social media to maximize value and build their brand / |c Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c c2009. | ||
| 300 | |a xiv, 297 p. | ||
| 500 | |a "IABC, International Association of Business Communicators." | ||
| 504 | |a Includes bibliographical references (p. 277-281) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Interactive marketing. | |
| 650 | 0 | |a Business communication |x Blogs. | |
| 650 | 0 | |a Internet marketing |x Management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Havens, John C. | |
| 710 | 2 | |a International Association of Business Communicators. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10257554 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 93364 |d 93364 | ||