Fragasso, P. M. (2008). Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life. John Wiley & Sons.
Citace podle Chicago (17th ed.)Fragasso, Philip M. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life. Hoboken, N.J.: John Wiley & Sons, 2008.
Citace podle MLA (9th ed.)Fragasso, Philip M. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life. John Wiley & Sons, 2008.
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