Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.
芝加哥风格引文Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.
MLA引文Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.
警告：这些引文格式不一定是100％准确.