APA (7th ed.) Citation

Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.

Chicago Style (17th ed.) Citation

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.

MLA (9th ed.) Citation

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.