Game-changing strategies how to create new market space in established industries by breaking the rules /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Markides, Constantinos
Müşterek Yazar: ebrary, Inc
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: San Francisco, CA : Jossey-Bass, c2008.
Edisyon:1st ed.
Konular:
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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İçindekiler:
  • The innovation is in the business model
  • Discovering new business models
  • Creativity is not enough : from discovering to implementing new business models
  • Using dual business models to compete : is a separate unit necessary?
  • Separation is not enough : how to achieve ambidexterity
  • Responding to business-model innovation
  • When would established firms discover new business models?
  • Rethinking innovation in the big firm.