Game-changing strategies how to create new market space in established industries by breaking the rules /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
San Francisco, CA :
Jossey-Bass,
c2008.
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| Edição: | 1st ed. |
| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- The innovation is in the business model
- Discovering new business models
- Creativity is not enough : from discovering to implementing new business models
- Using dual business models to compete : is a separate unit necessary?
- Separation is not enough : how to achieve ambidexterity
- Responding to business-model innovation
- When would established firms discover new business models?
- Rethinking innovation in the big firm.