Game-changing strategies how to create new market space in established industries by breaking the rules /

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Markides, Constantinos
Байгууллагын зохиогч: ebrary, Inc
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: San Francisco, CA : Jossey-Bass, c2008.
Хэвлэл:1st ed.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • The innovation is in the business model
  • Discovering new business models
  • Creativity is not enough : from discovering to implementing new business models
  • Using dual business models to compete : is a separate unit necessary?
  • Separation is not enough : how to achieve ambidexterity
  • Responding to business-model innovation
  • When would established firms discover new business models?
  • Rethinking innovation in the big firm.