Game-changing strategies how to create new market space in established industries by breaking the rules /
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| Autore principale: | |
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| Ente Autore: | |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
San Francisco, CA :
Jossey-Bass,
c2008.
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| Edizione: | 1st ed. |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- The innovation is in the business model
- Discovering new business models
- Creativity is not enough : from discovering to implementing new business models
- Using dual business models to compete : is a separate unit necessary?
- Separation is not enough : how to achieve ambidexterity
- Responding to business-model innovation
- When would established firms discover new business models?
- Rethinking innovation in the big firm.