Game-changing strategies how to create new market space in established industries by breaking the rules /

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Markides, Constantinos
Yhteisötekijä: ebrary, Inc
Aineistotyyppi: Elektroninen E-kirja
Kieli:englanti
Julkaistu: San Francisco, CA : Jossey-Bass, c2008.
Painos:1st ed.
Aiheet:
Linkit:An electronic book accessible through the World Wide Web; click to view
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Sisällysluettelo:
  • The innovation is in the business model
  • Discovering new business models
  • Creativity is not enough : from discovering to implementing new business models
  • Using dual business models to compete : is a separate unit necessary?
  • Separation is not enough : how to achieve ambidexterity
  • Responding to business-model innovation
  • When would established firms discover new business models?
  • Rethinking innovation in the big firm.