Game-changing strategies how to create new market space in established industries by breaking the rules /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Markides, Constantinos
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: San Francisco, CA : Jossey-Bass, c2008.
Rhifyn:1st ed.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • The innovation is in the business model
  • Discovering new business models
  • Creativity is not enough : from discovering to implementing new business models
  • Using dual business models to compete : is a separate unit necessary?
  • Separation is not enough : how to achieve ambidexterity
  • Responding to business-model innovation
  • When would established firms discover new business models?
  • Rethinking innovation in the big firm.