Markides, C. (2008). Game-changing strategies: How to create new market space in established industries by breaking the rules. Jossey-Bass.
Citação do estilo Chicago (17ª ed.)Markides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules. San Francisco, CA: Jossey-Bass, 2008.
Citação MLA (9ª ed.)Markides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules. Jossey-Bass, 2008.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.