APA način citiranja (7. izdanje)
Flowers, P. W. (2006). Underdog advertising: Proven principles to compete and win against the giants in any industry. Brown Books.
Čikaški stil citiranja (17. izdanje)
Flowers, Paul W. Underdog Advertising: Proven Principles to Compete and Win Against the Giants in Any Industry. Dallas, Tex.: Brown Books, 2006.
MLA način citiranja (9. izdanje)
Flowers, Paul W. Underdog Advertising: Proven Principles to Compete and Win Against the Giants in Any Industry. Brown Books, 2006.
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