APA (7th ed.) Citation

Flowers, P. W. (2006). Underdog advertising: Proven principles to compete and win against the giants in any industry. Brown Books.

Chicago Style (17th ed.) Citation

Flowers, Paul W. Underdog Advertising: Proven Principles to Compete and Win Against the Giants in Any Industry. Dallas, Tex.: Brown Books, 2006.

MLA (9th ed.) Citation

Flowers, Paul W. Underdog Advertising: Proven Principles to Compete and Win Against the Giants in Any Industry. Brown Books, 2006.