APA (7th ed.) Citation

Cook, A. G. (2006). Forecasting for the pharmaceutical industry: Models for new product and in-market forecasting and how to use them. Gower.

Chicago Style (17th ed.) Citation

Cook, Arthur G. Forecasting for the Pharmaceutical Industry: Models for New Product and In-market Forecasting and How to Use Them. Aldershot, England ; Burlington, VT: Gower, 2006.

MLA (9th ed.) Citation

Cook, Arthur G. Forecasting for the Pharmaceutical Industry: Models for New Product and In-market Forecasting and How to Use Them. Gower, 2006.