Future, inc how businesses can anticipate and profit from what's next /
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
New York :
AMACOM,
c2007.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Introduction: Today's chaos, tomorrow's opportunity
- pt. 1. Tools and techniques. Futurism: the antidote to chaos
- Systems thinking: a superhighway to change
- Analyzing trends: real change vs. media hype
- Into the future: making judgments, evaluating forecasts
- Strategic implications: what the future means to you
- Scenario generation: drawing a picture of the future
- Communicating the future--even to the skeptical
- pt. 2. Drivers of the future. Aging: preparing for a new grey world
- Information technology: falling in price, increasing in power
- Health care: new gadgets vs. following doctors' orders
- Biotechnoogy: scratching the surface of the secrets of life
- Energy: getting more out of less
- Nanotechnologies: smaller is better
- Media and communications: six billion channels for six billion people
- Ecology and sustainability: growth can be good
- Epilogue: Where do we go from here?