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The visible librarian asserting your value with marketing and advocacy /

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Bibliographic Details
Main Author: Siess, Judith A.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago : American Library Association, 2003.
Subjects:
Libraries > Public relations.
Libraries > Marketing.
Advertising > Libraries.
Public services (Libraries)
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • The primacy of customer service and other basics
  • Doing the groundwork : marketing
  • Publicity : the tangibles
  • Public relations : the personal touch
  • Advocacy : putting it all together.

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