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The visible librarian asserting your value with marketing and advocacy /

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Bibliografiske detaljer
Hovedforfatter: Siess, Judith A.
Institution som forfatter: ebrary, Inc
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Chicago : American Library Association, 2003.
Fag:
Libraries > Public relations.
Libraries > Marketing.
Advertising > Libraries.
Public services (Libraries)
Electronic books.
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Indholdsfortegnelse:
  • The primacy of customer service and other basics
  • Doing the groundwork : marketing
  • Publicity : the tangibles
  • Public relations : the personal touch
  • Advocacy : putting it all together.

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