Cita APA (7th ed.)
Kelley, L. D., & Jugenheimer, D. W. (2006). Advertising account planning: A practical guide. M.E. Sharpe.
Cita Chicago (17th ed.)
Kelley, Larry D., i Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. Armonk, N.Y.: M.E. Sharpe, 2006.
Cita MLA (9th ed.)
Kelley, Larry D., i Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. M.E. Sharpe, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.