APA (7th ed.) Citation
Jones, J. P., & Slater, J. (2003). What's in a name?: Advertising and the concept of brands (2nd ed.). M.E. Sharpe.
Chicago Style (17th ed.) Citation
Jones, John Philip, and Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. Armonk, N.Y.: M.E. Sharpe, 2003.
MLA (9th ed.) Citation
Jones, John Philip, and Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. M.E. Sharpe, 2003.
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