When ads work new proof that advertising triggers sales /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Armonk, N.Y. :
Sharpe,
c2007.
|
| Rhifyn: | 2nd ed. |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- The single-source breakthrough
- The short-term effect of advertising
- The rapid spread of pure single-source research
- How a short-term effect can turn into a medium-term one
- Keeping the brand in the window
- An interlude of successful advertising campaigns
- Advertising that works
- Advertising that stops working
- Advertising that works in some cases
- Advertising that does not work
- Penetration and purchase frequency
- From insight to action
- Smooth sales trends
- The history of single-source research
- The first quarter-century of single-source research
- The calculation of advertising intensity
- The leading 142 brands in the product categories covered in this research.