Young, A., & Aitken, L. (2007). Profitable marketing communications: A guide to marketing return on investment. Kogan Page Ltd.
Chicago Style (17. basım) AtıfYoung, Antony, ve Lucy Aitken. Profitable Marketing Communications: A Guide to Marketing Return on Investment. London ; Philadelphia: Kogan Page Ltd, 2007.
MLA (9th ed.) AtıfYoung, Antony, ve Lucy Aitken. Profitable Marketing Communications: A Guide to Marketing Return on Investment. Kogan Page Ltd, 2007.
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