Branded entertainment product placement and brand strategy in the entertainment business /

Branding and advertising
Publié: (2003)

Designing brand identity an essential guide for the whole branding team /
par: Wheeler, Alina
Publié: (2013)

The business of brands
par: Miller, Jon, 1971-
Publié: (2004)

The challenges facing brand managers today
Publié: (2012)

What's in a name? advertising and the concept of brands /
par: Jones, John Philip
Publié: (2003)

The brand gym a practical workout to gain and retain brand leadership /
par: Taylor, David, 1964-
Publié: (2010)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
par: Taylor, David, 1964-
Publié: (2004)

Brandscendence three essential elements of enduring brands /
par: Clark, Kevin A.
Publié: (2004)

Creating a brand identity : a guide for designers /
par: Slade-Brooking, Catharine
Publié: (2016)

A master class in brand planning the timeless works of Stephen King /
par: King, Stephen, 1931-2006
Publié: (2007)

Connective branding building brand equity in a demanding world /
par: Fisher-Buttinger, Claudia
Publié: (2008)

Advertising media planning : a brand management approach /
par: Kelley, Larry D.
Publié: (2015)

Integrated branding becoming brand-driven through companywide action /
par: LePla, F. Joseph, 1955-
Publié: (1999)

Strategic brand management : building, measuring, and managing brand equity /
par: Keller, Kevin Lane, 1956-
Publié: (2008)

Brand zero : the complete branding guide for start-ups /
par: Tai, Jacky
Publié: (2014)

Perspectives on branding
par: Miletsky, Jason I.
Publié: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
par: Schaefer, Wolfgang, et autres
Publié: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publié: (2012)

Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
par: Davis, Robert, 1967-
Publié: (2015)

Brand anarchy managing corporate reputation /
par: Earl, Steve
Publié: (2012)

Brand meaning management /
Publié: (2015)

Brand equity planning with structuralist rhetorical semiotics /
par: Rossolatos, George
Publié: (2013)

Brand new China advertising, media, and commercial culture /
par: Wang, Jing, 1950-
Publié: (2008)

What great brands do : the seven brand-building principles that separate the best from the rest /
par: Yohn, Denise Lee, 1967-
Publié: (2014)

Defending the brand aggressive strategies for protecting your brand in the online arena /
par: Murray, Brian H., 1968-
Publié: (2004)

Encyclopaedia of brand equity management.
Publié: (2009)

Tracking advertising and monitoring brands /
par: McDonald, Colin
Publié: (2000)

In search of the obvious the antidote for today's marketing mess /
par: Trout, Jack
Publié: (2008)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
par: Salinas, Gabriela
Publié: (2009)

Brands laid bare using market research for evidence-based brand management /
par: Ford, Kevin
Publié: (2005)

Brand relevance making competitors irrelevant /
par: Aaker, David A.
Publié: (2011)

Three threats to brand relevance strategies that work /
par: Aaker, David
Publié: (2013)

Brand identity factors developing a successful Islamic brand /
par: Alihodzic, Vedad
Publié: (2013)

Origination : the geographies of brands and branding /
par: Pike, Andy
Publié: (2015)

Creating passionbrands getting to the heart of branding /
par: Edwards, Helen, 1965-
Publié: (2005)

Branded customer service the new competitive edge /
par: Barlow, Janelle, 1943-
Publié: (2006)