Lehu, J. (2007). Branded entertainment: Product placement and brand strategy in the entertainment business. Kogan Page.
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Citación estilo Chicago
Lehu, Jean-Marc. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business. London: Kogan Page, 2007.
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Cita MLA
Lehu, Jean-Marc. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business. Kogan Page, 2007.
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