From submarines to suburbs selling a better America, 1939-1959 /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Athens, Ohio :
Ohio University Press,
c2006.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 0821416782 (pbk. : alk. paper) | ||
| 020 | |z 9780821416778 (cloth : alk. paper) | ||
| 020 | |z 9780821416785 (pbk. : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10156432 | ||
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| 050 | 1 | 4 | |a HF5415.1 |b .H463 2006eb |
| 082 | 0 | 4 | |a 381.0973/09044 |2 22 |
| 100 | 1 | |a Henthorn, Cynthia Lee, |d 1963- | |
| 245 | 1 | 0 | |a From submarines to suburbs |h [electronic resource] : |b selling a better America, 1939-1959 / |c Cynthia Lee Henthorn. |
| 260 | |a Athens, Ohio : |b Ohio University Press, |c c2006. | ||
| 300 | |a xv, 368 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 327-356) and index. | ||
| 505 | 0 | |a Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing |z United States |x History |y 20th century. | |
| 650 | 0 | |a Advertising |z United States |x History |y 20th century. | |
| 650 | 0 | |a Consumer behavior |z United States |x History |y 20th century. | |
| 651 | 0 | |a United States |x Social conditions |y 20th century. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10156432 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 77686 |d 77686 | ||