Tailgating, sacks, and salary caps how the NFL became the most successful sports league in history /
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| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Chicago, IL :
Kaplan Pub.,
c2006.
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| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- In the best interest of the league : the NFL builds its future on its past
- Anything but free : playing for the NFL
- Any given Sunday : how Bert bell built the NFL's even playing field
- A perfect team : television and the NFL
- The NFL goes prime time : Monday night football and mainstream audiences
- Sports bars, satellites, and fantasy football : new media, new markets
- NFL merchandising : the empire's new clothes
- The super bowl : who really wins?
- Stadium fever : who plays and who pays?
- Down to the wire : inside the 2006 negotiations
- Super teams, savvy owners, and the future of the NFL.