The business of brands

Designing brand identity an essential guide for the whole branding team /
由: Wheeler, Alina
出版: (2013)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
由: Taylor, David, 1964-
出版: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
由: Taylor, David, 1964-
出版: (2004)

Connective branding building brand equity in a demanding world /
由: Fisher-Buttinger, Claudia
出版: (2008)

Connective branding building brand equity in a demanding world /
由: Fisher-Buttinger, Claudia
出版: (2008)

Brandscendence three essential elements of enduring brands /
由: Clark, Kevin A.
出版: (2004)

Brandscendence three essential elements of enduring brands /
由: Clark, Kevin A.
出版: (2004)

Brain tattoos creating unique brands that stick in your customers' minds /
由: Post, Karen
出版: (2005)

Brain tattoos creating unique brands that stick in your customers' minds /
由: Post, Karen
出版: (2005)

Encyclopaedia of brand equity management.
出版: (2009)

Encyclopaedia of brand equity management.
出版: (2009)

Origination : the geographies of brands and branding /
由: Pike, Andy
出版: (2015)

Origination : the geographies of brands and branding /
由: Pike, Andy
出版: (2015)

Brand relevance making competitors irrelevant /
由: Aaker, David A.
出版: (2011)

Brand relevance making competitors irrelevant /
由: Aaker, David A.
出版: (2011)

Three threats to brand relevance strategies that work /
由: Aaker, David
出版: (2013)

Three threats to brand relevance strategies that work /
由: Aaker, David
出版: (2013)

Integrated branding becoming brand-driven through companywide action /
由: LePla, F. Joseph, 1955-
出版: (1999)

Integrated branding becoming brand-driven through companywide action /
由: LePla, F. Joseph, 1955-
出版: (1999)

Brand equity planning with structuralist rhetorical semiotics /
由: Rossolatos, George
出版: (2013)

Brand equity planning with structuralist rhetorical semiotics /
由: Rossolatos, George
出版: (2013)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2008)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2008)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版: (2012)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版: (2012)

The brutal truth about Asian branding and how to break the vicious cycle
由: Baladi, Joseph
出版: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
由: Baladi, Joseph
出版: (2011)

The brand gym a practical workout to gain and retain brand leadership /
由: Taylor, David, 1964-
出版: (2010)

The brand gym a practical workout to gain and retain brand leadership /
由: Taylor, David, 1964-
出版: (2010)

Rethinking prestige branding : secrets of the ueber-brands /
由: Schaefer, Wolfgang, et al.
出版: (2015)

Rethinking prestige branding : secrets of the ueber-brands /
由: Schaefer, Wolfgang, et al.
出版: (2015)

Creating passionbrands getting to the heart of branding /
由: Edwards, Helen, 1965-
出版: (2005)

Creating passionbrands getting to the heart of branding /
由: Edwards, Helen, 1965-
出版: (2005)

Perspectives on branding
由: Miletsky, Jason I.
出版: (2009)

Perspectives on branding
由: Miletsky, Jason I.
出版: (2009)

Brand zero : the complete branding guide for start-ups /
由: Tai, Jacky
出版: (2014)