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The business of brands

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Bibliographic Details
Main Author:	Miller, Jon, 1971-
Corporate Author:	ebrary, Inc
Other Authors:	Muir, David, 1971-
Format:	Electronic eBook
Language:	English
Published:	Chichester, England ; Hoboken, N.J. : Wiley, c2004.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. Value added. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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