Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.
芝加哥风格引文Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.
MLA引文Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.
警告：这些引文格式不一定是100％准确.