Market research in practice a guide to the basics /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Korporativna značnica: | |
| Drugi avtorji: | , |
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
London ; Sterling, VA :
Kogan Page,
2004.
|
| Serija: | Market research in practice series.
|
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
Kazalo:
- Introduction
- Market research design
- Desk research
- Focus groups
- Depth interviewing
- Observation
- Sampling and statistics
- Questionnaire design
- Face-to-face interviewing
- Telephone interviewing
- Self-completion questionnaires
- E-surveys
- Data analysis
- Reporting.