Market research in practice a guide to the basics /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Sterling, VA :
Kogan Page,
2004.
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| Series: | Market research in practice series.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Introduction
- Market research design
- Desk research
- Focus groups
- Depth interviewing
- Observation
- Sampling and statistics
- Questionnaire design
- Face-to-face interviewing
- Telephone interviewing
- Self-completion questionnaires
- E-surveys
- Data analysis
- Reporting.