Drake, S. M., Gulman, M. J., & Roberts, S. M. (2005). Light their fire: Using internal marketing to ignite employee performance and wow your customers. Dearborn Trade Publishing.
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Cita Chicago (17th ed.)
Drake, Susan M., Michelle J. Gulman, i Sara M. Roberts. Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers. Chicago: Dearborn Trade Publishing, 2005.
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Cita MLA (9th ed.)
Drake, Susan M., et al. Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers. Dearborn Trade Publishing, 2005.
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