Johnson, W. (2004). Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns. AMACOM.
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Chicago Style (17th ed.) Citation
Johnson, Winslow. Powerhouse Marketing Plans: 14 Outstanding Real-life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns. New York: AMACOM, 2004.
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MLA (9th ed.) Citation
Johnson, Winslow. Powerhouse Marketing Plans: 14 Outstanding Real-life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns. AMACOM, 2004.
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Warning: These citations may not always be 100% accurate.