The Qualcomm equation how a fledgling Telecom company forged a new path to big profits and market dominance /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM American Management Association,
2005.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 100 | 1 | |a Mock, Dave. | |
| 245 | 1 | 4 | |a The Qualcomm equation |h [electronic resource] : |b how a fledgling Telecom company forged a new path to big profits and market dominance / |c Dave Mock. |
| 260 | |a New York : |b AMACOM American Management Association, |c 2005. | ||
| 300 | |a xx, 266 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 610 | 2 | 0 | |a QUALCOMM Inc. |
| 650 | 0 | |a Telecommunication. | |
| 650 | 0 | |a Wireless communication systems. | |
| 650 | 0 | |a Spread spectrum communications. | |
| 650 | 0 | |a Code division multiple access. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10075556 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 66502 |d 66502 | ||