Citace podle APA (7th ed.)
Winsor, J. (2004). Beyond the brand: Why engaging the right customers is essential to winning in business. Dearborn Trade Pub..
Citace podle Chicago (17th ed.)
Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Chicago: Dearborn Trade Pub., 2004.
Citace podle MLA (9th ed.)
Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Dearborn Trade Pub., 2004.
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