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Brandscendence three essential elements of enduring brands /

Εμφάνιση άλλων εκδόσεων (1)

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Clark, Kevin A.
Συγγραφή απο Οργανισμό/Αρχή:	ebrary, Inc
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	Chicago : Dearborn Trade, 2004.
Θέματα:	Brand name products. Brand name products > Management. Brand name products > Valuation > Management. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

Brandscendence three essential elements of enduring brands /
από: Clark, Kevin A.
Έκδοση: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
από: Taylor, David, 1964-
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Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
από: Taylor, David, 1964-
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Brands and branding
Έκδοση: (2003)

Brands and branding
Έκδοση: (2003)

Connective branding building brand equity in a demanding world /
από: Fisher-Buttinger, Claudia
Έκδοση: (2008)

Connective branding building brand equity in a demanding world /
από: Fisher-Buttinger, Claudia
Έκδοση: (2008)

The business of brands
από: Miller, Jon, 1971-
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από: Miller, Jon, 1971-
Έκδοση: (2004)

Designing brand identity an essential guide for the whole branding team /
από: Wheeler, Alina
Έκδοση: (2013)

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από: Wheeler, Alina
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Strategic brand management : building, measuring, and managing brand equity /
από: Keller, Kevin Lane, 1956-
Έκδοση: (2008)

Strategic brand management : building, measuring, and managing brand equity /
από: Keller, Kevin Lane, 1956-
Έκδοση: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
από: J., Tatiana Soto
Έκδοση: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
από: J., Tatiana Soto
Έκδοση: (2008)

Integrated branding becoming brand-driven through companywide action /
από: LePla, F. Joseph, 1955-
Έκδοση: (1999)

Integrated branding becoming brand-driven through companywide action /
από: LePla, F. Joseph, 1955-
Έκδοση: (1999)

The brand gym a practical workout to gain and retain brand leadership /
από: Taylor, David, 1964-
Έκδοση: (2010)

The brand gym a practical workout to gain and retain brand leadership /
από: Taylor, David, 1964-
Έκδοση: (2010)

Creating passionbrands getting to the heart of branding /
από: Edwards, Helen, 1965-
Έκδοση: (2005)

Creating passionbrands getting to the heart of branding /
από: Edwards, Helen, 1965-
Έκδοση: (2005)

Brand equity planning with structuralist rhetorical semiotics /
από: Rossolatos, George
Έκδοση: (2013)

Brand equity planning with structuralist rhetorical semiotics /
από: Rossolatos, George
Έκδοση: (2013)

Brain tattoos creating unique brands that stick in your customers' minds /
από: Post, Karen
Έκδοση: (2005)

Brain tattoos creating unique brands that stick in your customers' minds /
από: Post, Karen
Έκδοση: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
από: Salinas, Gabriela
Έκδοση: (2009)

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από: Salinas, Gabriela
Έκδοση: (2009)

Brand new brand thinking brought to life by 11 experts who do /
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Brand new brand thinking brought to life by 11 experts who do /
Έκδοση: (2002)

How to use advertising to build strong brands /
Έκδοση: (1999)

How to use advertising to build strong brands /
Έκδοση: (1999)

Encyclopaedia of brand equity management.
Έκδοση: (2009)

Encyclopaedia of brand equity management.
Έκδοση: (2009)

Origination : the geographies of brands and branding /
από: Pike, Andy
Έκδοση: (2015)

Origination : the geographies of brands and branding /
από: Pike, Andy
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Three threats to brand relevance strategies that work /
από: Aaker, David
Έκδοση: (2013)

Three threats to brand relevance strategies that work /
από: Aaker, David
Έκδοση: (2013)

Brand relevance making competitors irrelevant /
από: Aaker, David A.
Έκδοση: (2011)

Brand relevance making competitors irrelevant /
από: Aaker, David A.
Έκδοση: (2011)

Brands laid bare using market research for evidence-based brand management /
από: Ford, Kevin
Έκδοση: (2005)