Gerson, R. F. (1991). Writing and implementing a marketing plan: A guide for small business owners. Crisp.
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Chicago Style (17th ed.) Citation
Gerson, Richard F. Writing and Implementing a Marketing Plan: A Guide for Small Business Owners. Los Altos, Calif.: Crisp, 1991.
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MLA (9th ed.) Citation
Gerson, Richard F. Writing and Implementing a Marketing Plan: A Guide for Small Business Owners. Crisp, 1991.
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Warning: These citations may not always be 100% accurate.