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Pathways less travelled to value creation interaction, dialogue and knowledge generation /

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Xehetasun bibliografikoak
Erakunde egilea:	ebrary, Inc
Beste egile batzuk:	Ballantyne, David
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	[Bradford, England] : Emerald Group Pub., 2004.
Saila:	Journal of business & industrial marketing ; v. 19, no. 2.
Gaiak:	Relationship marketing. Marketing. Customer relations. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

The co-creation paradigm /
nork: Ramaswamy, Venkatram, et al.
Argitaratua: (2014)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
nork: Jaffe, Joseph, 1970-
Argitaratua: (2007)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
nork: Cundari, Aldo
Argitaratua: (2015)

Total customer value management : transforming business thinking /
nork: Mahajan, Gautam, 1946-
Argitaratua: (2010)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
nork: Gordon, Ian H.
Argitaratua: (2013)

Spark be more innovative through co-creation /
nork: Winsor, John, 1959-
Argitaratua: (2005)

Customer experience management a revolutionary approach to connecting with your customers /
nork: Schmitt, Bernd
Argitaratua: (2003)

The book of business awesome how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
nork: Stratten, Scott
Argitaratua: (2012)

Customer relationship management how to turn a good business into a great one! /
nork: Roberts-Phelps, Graham
Argitaratua: (2001)

Handbook of brand relationships
Argitaratua: (2009)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
nork: Malhotra, Naresh K., et al.
Argitaratua: (2016)

Microsoft Dynamics CRM 4 for dummies
nork: Scott, Joel
Argitaratua: (2008)

Analytics and dynamic customer strategy : big profits from big data /
nork: Tanner, John F.
Argitaratua: (2014)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
nork: Smith, Mari, 1966-
Argitaratua: (2011)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
nork: Dempster, Craig, et al.
Argitaratua: (2015)

Connected CRM : implementing a big-data-driven, customer-centric business strategy /
nork: Williams, David, 1963-
Argitaratua: (2014)

The referral of a lifetime the networking system that produces bottom-line results-- every day! /
nork: Templeton, Timothy L.
Argitaratua: (2003)

Managing customer relationships a strategic framework /
nork: Peppers, Don
Argitaratua: (2011)

Managing customer experience and relationships : a strategic framework /
nork: Peppers, Don, et al.
Argitaratua: (2017)

Social media marketing the next generation of business engagement /
nork: Evans, Dave, 1956-
Argitaratua: (2010)

Microsoft Dynamics Sure Step 2010 the smart guide to the successful delivery of Microsoft Dynamics business solutions /
nork: Shankar, Chandru
Argitaratua: (2011)

Brand advocates turning enthusiastic customers into a powerful marketing force /
nork: Fuggetta, Rob
Argitaratua: (2012)

Dynamic customer strategy : today's CRM /
nork: Tanner, John F.
Argitaratua: (2014)

Customer relations
Argitaratua: (2011)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
nork: Halinen, Aino, 1961-
Argitaratua: (1997)

Marketing for rainmakers 52 rules of engagement to attract and retain customers for life /
nork: Fragasso, Philip M., 1950-
Argitaratua: (2008)

Perception of a difference the power in buying, marketing and selling customer care /
nork: Zimmerman, Wesley
Argitaratua: (2005)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
nork: Frawley, Andrew
Argitaratua: (2015)

Consumer insight how to use data and market research to get closer to your customer /
Argitaratua: (2004)

How to handle major customers profitably. /
nork: Melkman, Alan
Argitaratua: (1979)

Connect : how to use data and digital marketing to create lifetime customers /
nork: Petersen, Lars Birkholm, et al.
Argitaratua: (2014)

Managing market relationships methodological and empirical insights /
nork: Lindgreen, Adam
Argitaratua: (2008)

The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
nork: Mills, Harry, 1950-
Argitaratua: (2004)

True alignment : linking company culture with customer needs for extraordinary results /
nork: Papke, Edgar
Argitaratua: (2014)

Relationship marketing theory and practice /
Argitaratua: (1996)

The experience effect engage your customers with a consistent and memorable brand experience /
nork: Joseph, Jim, 1963-
Argitaratua: (2010)

Romancing the brand : how brands create strong, intimate relationships with customers /
nork: Halloran, Tim, 1969-
Argitaratua: (2014)

Behavioral marketing : delivering personalized experiences at scale /
nork: Walters, Dave, 1968-
Argitaratua: (2015)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
nork: Lowenstein, Michael W., 1942-
Argitaratua: (2014)

Service marketing : people, technology, strategy /
nork: Lovelock, Christopher
Argitaratua: (2011)