Radio active advertising and consumer activism, 1935-1947 /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Байгууллагын зохиогч: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Berkeley :
University of California Press,
2004.
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| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- Introduction: the dialectic between advertising and activism
- Cultural critics in the age of radio
- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
- "Poisons, potions and profits": radio activists and the origins of the consumer movement
- Consumers on the march: CIO boycotts, active listeners, and consumer time
- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco
- Radio and Boake Carter
- Washboard weepers: women writers, women listeners and the debate over soap operas
- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt
- Conclusion: high-class hucksters: the rise and fall of a radio republic.