Radio active advertising and consumer activism, 1935-1947 /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Berkeley :
University of California Press,
2004.
|
| Ngā marau: | |
| Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Rārangi ihirangi:
- Introduction: the dialectic between advertising and activism
- Cultural critics in the age of radio
- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
- "Poisons, potions and profits": radio activists and the origins of the consumer movement
- Consumers on the march: CIO boycotts, active listeners, and consumer time
- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco
- Radio and Boake Carter
- Washboard weepers: women writers, women listeners and the debate over soap operas
- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt
- Conclusion: high-class hucksters: the rise and fall of a radio republic.