Maximum influence the 12 universal laws of power persuasion /
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| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
New York :
American Management Association,
c2004.
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| Izdanje: | 1st ed. |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- Introduction
- The power of persuasion
- The 12 universal laws of power persuasion
- Law of dissonance
- Law of obligation
- Law of connectivity
- Law of social validation
- Law of scarcity
- Law of verbal packaging
- Law of contrast
- Law of expectations
- Law of involvement
- Law of esteem
- Law of association
- Law of balance
- Your pre-persuasion checklist
- Epilogue.