APA (7th ed.) Citation
Bacon, T. R., & Pugh, D. G. (2004). The behavioral advantage: What the smartest, most successful companies do differently to win in the B2B arena. AMACOM.
Chicago Style (17th ed.) Citation
Bacon, Terry R., and David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. New York: AMACOM, 2004.
MLA (9th ed.) Citation
Bacon, Terry R., and David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. AMACOM, 2004.
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