Marketing to the campus crowd everything you need to know to capture the $200 billion college market /
Sparad:
| Huvudupphovsman: | |
|---|---|
| Institutionell upphovsman: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Publicerad: |
Chicago, Ill. :
Dearborn Trade,
c2004.
|
| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | 0000072931 | ||
| 005 | 20171002053624.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 040122s2004 ilu sb 001 0 eng d | ||
| 020 | |z 0793186005 (6x9 hardcover) | ||
| 035 | |a (CaPaEBR)ebr10057394 | ||
| 035 | |a (OCoLC)70742621 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a LB2342.82 |b .M67 2004eb |
| 082 | 0 | 4 | |a 378.1/06 |2 22 |
| 100 | 1 | |a Morrison, David A. |q (David Ashley) | |
| 245 | 1 | 0 | |a Marketing to the campus crowd |h [electronic resource] : |b everything you need to know to capture the $200 billion college market / |c by David A. Morrison. |
| 260 | |a Chicago, Ill. : |b Dearborn Trade, |c c2004. | ||
| 300 | |a xx, 252 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you! | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Universities and colleges |z United States |x Marketing. | |
| 650 | 0 | |a College publicity. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10057394 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 62089 |d 62089 | ||