Marketing to the campus crowd everything you need to know to capture the $200 billion college market /

Marketing to the campus crowd everything you need to know to capture the $200 billion college market /

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Bibliographic Details
Main Author: Morrison, David A. (David Ashley)
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago, Ill. : Dearborn Trade, c2004.
Subjects:
Universities and colleges > United States > Marketing.
College publicity.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 0793186005 (6x9 hardcover) 
035 |a (CaPaEBR)ebr10057394 
035 |a (OCoLC)70742621 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a LB2342.82  |b .M67 2004eb 
082 0 4 |a 378.1/06  |2 22 
100 1 |a Morrison, David A.  |q (David Ashley) 
245 1 0 |a Marketing to the campus crowd  |h [electronic resource] :  |b everything you need to know to capture the $200 billion college market /  |c by David A. Morrison. 
260 |a Chicago, Ill. :  |b Dearborn Trade,  |c c2004. 
300 |a xx, 252 p. 
504 |a Includes bibliographical references and index. 
505 0 |a A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you! 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2009.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Universities and colleges  |z United States  |x Marketing. 
650 0 |a College publicity. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10057394  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 62089  |d 62089 

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