APA (7th ed.) Citation

Forceville, C. (1998). Pictorial metaphor in advertising. Routledge.

Chicago Style (17th ed.) Citation

Forceville, Ch. Pictorial Metaphor in Advertising. London ; New York: Routledge, 1998.

MLA (9th ed.) Citation

Forceville, Ch. Pictorial Metaphor in Advertising. Routledge, 1998.