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E-commerce relationship marketing
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The handbook of mobile market research : tools and techniques for market researchers /
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Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /
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Generative Vorhersagetechniken fur Raten und Ontologie-basierte Ahnlichkeitsberechnung mit Anwendungen im Suchmaschinenmarketing /
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Social selling mastery : scaling up your sales and marketing machine for the digital buyer /
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
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Field guide to case study research in business-to -business marketing and purchasing /
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Marketing analytics : a practical guide to real marketing science /
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E-commerce : business, technology, society /
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Always be testing the complete guide to Google website optimizer /
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Market intelligence building strategic insight /
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Knowledge-based marketing the twenty-first century competitive edge /
由: Chaston, Ian
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Qualitative marketing research : a cultural approach /
由: Moisander, Johanna
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Marketing research : methodological foundations /
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Marketing research : an applied approach /
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Research for marketing decisions /
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Applied marketing research /
由: Sciglimpaglia, Donald M.
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The academic/practitioner divide in marketing - myth or reality?
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由: Hawkins, Del I.
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