Silverman, G. (2001). The secrets of word-of-mouth marketing: How to trigger exponential sales through runaway word of mouth. AMACOM.
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Chicago Style (17th ed.) Citation
Silverman, George. The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. New York: AMACOM, 2001.
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MLA (9th ed.) Citation
Silverman, George. The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM, 2001.
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