Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1997.
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| Series: | Routledge advances in management and business studies.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 960318s1997 enka sb 001 0 eng | ||
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| 035 | |a (CaPaEBR)ebr10017727 | ||
| 035 | |a (OCoLC)70721560 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.55 |b .H35 1997eb |
| 082 | 0 | 4 | |a 659.1/068/8 |2 20 |
| 100 | 1 | |a Halinen, Aino, |d 1961- | |
| 245 | 1 | 0 | |a Relationship marketing in professional services |h [electronic resource] : |b a study of agency-client dynamics in the advertising sector / |c Aino Halinen. |
| 260 | |a London ; |a New York : |b Routledge, |c 1997. | ||
| 300 | |a xiv, 373 p. : |b ill. | ||
| 490 | 1 | |a Routledge advances in management and business studies | |
| 504 | |a Includes bibliographical references (p. 345-356) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Relationship marketing |z Finland |v Case studies. | |
| 650 | 0 | |a Advertising agencies |x Customer services |z Finland |v Case studies. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Routledge advances in management and business studies. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10017727 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 55245 |d 55245 | ||