Franses, P. H., & Paap, R. (2001). Quantitative models in marketing research. Cambridge University Press.
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Chicago Style (17th ed.) Citation
Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge, UK ; New York: Cambridge University Press, 2001.
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MLA (9th ed.) Citation
Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge University Press, 2001.
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