Michman, R. D., & Greco, A. J. (1995). Retailing triumphs and blunders: Victims of competition in the new age of marketing management. Quorum Books.
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Chicago Style (17th ed.) Citation
Michman, Ronald D., and Alan James Greco. Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management. Westport, Conn.: Quorum Books, 1995.
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MLA (9th ed.) Citation
Michman, Ronald D., and Alan James Greco. Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management. Quorum Books, 1995.
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Warning: These citations may not always be 100% accurate.