Style de citation APA (7e éd.)
Griffin, J., & Lowenstein, M. W. (2001). Customer winback: How to recapture lost customers and keep them loyal. Jossey-Bass.
Style de citation Chicago (17e éd.)
Griffin, Jill, et Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco: Jossey-Bass, 2001.
Style de citation MLA (9e éd.)
Griffin, Jill, et Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. Jossey-Bass, 2001.
Attention : ces citations peuvent ne pas être correctes à 100%.